Component 1A

Exploring Media Language & Representation

Overview

This component provides a foundation for analysing media products, introducing learners to media language and representation through the study of print media forms. Learners will develop their ability to analyse media language, representations and meanings in a range of media products. In addition, learners will study products from specific media industries and audiences to develop their knowledge and understanding of those areas of the theoretical framework. Learners will also begin to explore how media products reflect, and are influenced by, the social, cultural, historical and political contexts in which they are produced.

The Exam

Section A of this exam is focused on media language and representation. This means that you will need to write about how images have been constructed, and how people/places/issues have been represented. Here is what the exam board says:

  • media language: how the media through their forms, codes and conventions communicate meanings 

  • representation: how the media portray events, issues, individuals and social groups


The Set Texts

There are 8 set texts for Section A of this exam. There are two print products for each area of media studied including: advertising, film posters, newspapers, and magazine covers. In the exam you will be asked to respond to questions relating to two of the set texts as well as an unseen text, which will provide a comparison. 

Man with the golden gun.jpg
GQ.webp
Guardian.webp
This girl can.jpg
Quality street.jpg
Spectre.jpg
The Sun.png
Pride.jpg
 

Section A

Fo Section A, we will develop our knowledge and understanding of the following aspects of the theoretical framework:

Media Language

  • the various forms of media language used to create and communicate meanings in media products

  • how choice (selection, combination and exclusion) of elements of media language influences meaning in media products, including to create narratives, to portray aspects of reality, to construct points of view, and to represent the world in ways that convey messages and values

  • the relationship between technology and media products

  • the codes and conventions of media language, how they develop and become established as 'styles' or genres (which are common across different media products) and how they may also vary over time

  • intertextuality, including how inter-relationships between media products can influence meaning

  • fundamental principles of semiotic analysis, including denotation and connotation

  • theoretical perspectives on genre, including principles of repetition and variation; the dynamic nature of genre; hybridity and intertextuality

  • theories of narrative, including those derived from Propp

Representation

  • the ways in which the media re-present (rather than simply present) the world, and construct versions of reality

  • the choices media producers make about how to represent particular events, social groups and ideas

  • the ways aspects of reality may be represented differently depending on the purposes of the producers

  • the different functions and uses of stereotypes, including an understanding of how stereotypes become established, how they may vary over time, and how stereotypes enable audiences to interpret media quickly

  • how and why particular social groups may be under-represented or misrepresented

  • how representations (including self- representations) convey particular viewpoints, messages, values and beliefs, which may be reinforced across a wide range of media products

  • the social, cultural and political significance of particular representations in terms of the themes and issues that they address

  • how representations reflect the social, historical and cultural contexts in which they were produced

  • the factors affecting audience interpretations of representations, including their own experiences and beliefs

  • theoretical perspectives on representation, including processes of selection, construction and mediation

  • theoretical perspectives on gender and representation, including feminist approaches